by • Coinbase is launching “Moving America Forward” a national campaign to explain crypto’s critical role as an underlying technology that will update the global financial system.
• The ads will emphasize the financial innovations facilitated via crypto and raise awareness for Coinbase events and lobbying efforts.
• The campaign will feature four different advertisements featuring Coinbase CEO Brian Armstrong, airing during popular Sunday shows on U.S. TV, with some also appearing during ad breaks of the NBA Finals series.
Coinbase Launches ‘Moving America Forward’ Campaign
Coinbase, a leading US-based crypto exchange, is rolling out a nationwide ad campaign called “Moving America Forward” to promote the importance of cryptocurrency in modernizing the global financial system. The campaign consists of four separate advertisements featuring Coinbase CEO Brian Armstrong that will be aired on popular Sunday shows on U.S. TV as well as during ad breaks of the NBA Finals series.
Ads Highlight Financial Innovations Facilitated Via Crypto
The ads aim to raise awareness for Coinbase events and lobbying efforts while emphasizing the financial innovations facilitated via crypto such as emerging markets adoption and overseas usage in countries like China. Through this campaign, Coinbase hopes to highlight how ceding its role in building technology that will be central to world’s financial infrastructure can put US global economic leadership and national security at risk.
Four Different Ads Air During Campaign
The first advertisement titled “The History Of Money Initiative” explores historical timeline of currency from goats in 10,000 BC to crypto today along with wallscape campaigns visually documenting historic work and armored money truck turned mobile-billboard around Wall Street area. The second advertisement titled “Stand With Crypto Day” promotes an upcoming lobbying-focused event hosted by Coinbase which takes place on July 19th in Washington D.C.. This event allows members of the crypto community to advocate for “crypto-friendly policies with their respective members of Congress.”
Real People Using Crypto For Real Needs
The third advertisement focuses on real people using cryptocurrency for real needs such as day trading but also investing in their futures through education or buying a house through digital asset mortgages etc… The fourth advertisement is titled “The State Of Crypto Summit,” which provides an overview of how far cryptocurrency has come since its inception highlighting all its achievements over the years so far including increased mainstream adoption among other things .
Conclusion
Coinbase’s new advertising campaign aims to increase public awareness about cryptocurrency’s potential use cases while advocating for more favorable regulations surrounding it at state level across US jurisdictions . By doing so , it helps build consumer trust within this nascent industry further advancing its adoption amongst mainstream audiences .
